Episodi 9
Entrepreneurship with a purpose
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The myth
Prometheus was the first major rebel of history. A titan who, according to Greek mythology, created humankind from clay. Prometheus had a mission and a vision: to protect his most prized creation, us. That’s why he had no doubt in confronting Zeus himself, that is to say, the established power in the time of Olympus. Annoyed with Prometheus, Zeus punished the humans by depriving them of fire, which caused misery to the people. Prometheus stole the fire from the gods and gave it back to the people, becoming in this way the benefactor of the people. Therefore the fire of Prometheus changed history, and the 100% vegetable meat of Heura Foods is changing our way of eating and living.
The guest
Marc Coloma is cofounder of Heura Foods, a Catalan sustainable food company that aims to democratise 100% vegetable meat, already with a presence in 15 countries. He’s speaking with Montse Basora, director of Entrepreneurship of Barcelona Activa.
‘The essence of Heura is non-conformism. Many times we believe that we have less power than we think’.
‘Heura was born with the aim of generating a transformation and, that’s why we need to have a culture of impact and innovation’.
‘Entrepreneurial projects are as strong as their ecosystems. Barcelona has been key’.
‘We sought the biggest impact possible to resolve very big challenges’.
‘Barcelona Activa provided us with many resources to empower ourselves and dream of even bigger challenges’.
How to start up a transforming project with a purpose
You can also be a modern Prometheus. These are the keys for challenging the status quo and making an initiative come true capable of improving the world.
- Look for a project of maximum impact focused on resolving a major social challenge.
- A non-conformist and brave attitude. As one of the maxims of the good rebel movement says: “we have more power than we think”.
- Contribute real solutions to the problem. In the case of Heura, the example is the decarbonisation of the livestock sector.
- Always be in a process of constant improvement and renewal of the product and service.
- Create a team with shared values, in which there’s a balance between attitude, experience and potential.
