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The keys of success of social entrepreneurship

Artemis was a different goddess.  The moonlit nights appeared and the animals and plants danced in her honour. She was not interested in love and passion, but in walking freely through the woods with its wildlife. Just as she was not like the rest, there is another way to do business with values and we have a good example: La Fageda. A Catalan company, rooted in the territory and with social and sustainable criteria. Like Artemis, it protects the environment and nature.

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El mite_EMP Title

The myth

Artemis was one of the oldest and most revered deities in Greek mythology. She was the great goddess of nature, protecting agriculture and livestock. That is to say, their environment. We could therefore be in front of the first great ecological awareness of antiquity, the first sustainable entrepreneur. 

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The guest

Albert Riera, Director of Institutional Relations and Head of Legal Affairs at La Fageda, a Catalan artisan yoghurt company that is characterised by its person-oriented business model, whatever their capabilities. He speaks with Begoña Planas, Head of the Social and Solidarity Economy ecosystem of Barcelona Activa. 

Cites convidat Albert Riera_Contigut web bàsic

‘We try to be rooted in the territory and engage with all public and private bodies in the area. The workers at risk of exclusion who work in La Fageda all come from La Garrotxa ’. 

‘In La Fageda we have 500 people working with us, taking into account the different services. Of these, 300 were at risk of exclusion ’. 

‘Profits are not distributed, they remain. We need to make a profit, but our 'non-profit' characteristic keeps the profits we make in the company.'

‘We always say that we are livestock farmers. But the milk we produce is not standardised, only the fat is removed to make the skimmed yoghurt. If you take care of the cattle, they will produce good things.'

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Cap.8 Albert Riera

Start up with values

Social entrepreneurship is a model in which the goal is not to focus on economic benefit, but on improving society and the environment.

This is what characterises La Fageda, a project that since 1982 has been looking after La Garrotxa and the inclusion of people working in the area with very clear values:

  • Improving the quality of life
  • Inclusion of vulnerable groups
  • Creation of new jobs
  • Commitment with the surrounding community
  • Positive social and environmental impact

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