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The Odyssey of adapting to new contexts

Entrepreneurship is an odyssey. Therefore, with Talia Bonmatí, CEO and founder of Dinbeat, we travel the journey that every entrepreneur experiences in a changing environment and without magic formulas. Because ingenuity and adaptability are essential to achieving your goals, as Ulysses demonstrated in his journey to Ithaca.

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The myth

 

After the Trojan War, the great odyssey of Ulysses began. A major journey full of adventures that lasted ten years. His goal was to return to Ithaca, his home, and reunite with his beloved Penelope and their son Telemachus.

Ulysses faced various challenges and adversities throughout the Mediterranean. It was not an easy task, and like any entrepreneur, he had to use the ingenuity and help of others to adapt to new circumstances and achieve his mission.

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The guest

Talia Bonmatí, founder of Dinbeat, a company born in 2015 that creates ‘wearables’ (everyday products that incorporate a microprocessor) that help people and their pets. She talks with Itziar Blasco, head of Barcelona Activa start-up programmes.

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‘With this project, I wanted to improve the lives of animals but using technology’.

‘At first we had problems. We were not experts in engineering development and outsourced this part. It was our first mistake, because it took a year and they didn't give us anything that worked'.

‘When we developed the human line, we hired a strategic consultant to help us do the storytelling and fit these two brands into one company.’

‘Changes need to be quick, especially when opportunities arise. It's important to do it fast and well, but take your time to plan’.

‘In 2016 we entered the Glòries incubator and it was one of the best things that could happen to us, because they gave us a lot of support’.

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Talía

How to overcome the odyssey of entrepreneurship in a changing environment

Managing contingencies is one of the most important parts of your business. This journey is like an odyssey where you have to update yourself and make decisions to reach your Ithaca.
An entrepreneur should:

  • have a specific goal. As the philosopher Seneca put it: "There is no favourable wind for those who do not know where they are going".
  • be resilient
  • be accompanied by a team of experts and very well aligned.
  • know how to adapt and change according to the context, phases and adversities we encounter along the way.
  • listen to the market.

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Services for overcoming odysseys when starting up

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Pre-incubation

A support programme for start-ups with a high innovative component, in the seed phase and with the need to validate their business model.

Pre-acceleration

A programme with the aim of boosting entrepreneurial projects and deep tech start-ups in the initial stages with workshops, mentoring and connections with the ecosystem.

Construïm en femení

A programme aimed at women with collective entrepreneurial ideas or projects that follow the principles and values of the Social and Solidarity Economy.