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Entrepreneurship is a feminine word

 

 

The great winged goddess of victory serves as a source of inspiration for us to talk about the female talent that leads companies with Mar Alarcón, a serial entrepreneur, CEO and co-founder of SocialCar. We find women who are moving companies, as spearheads, and giving wings to 21st century leadership.

 

 

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El mite_EMP Title

The myth

 

When the Athenian army defeated Persia in the great battle of Marathon, a soldier travelled more than 42 km to announce his great victory with the cry of "Nikke". This name, Nikke refers to the great Greek goddess of victory. She is represented with a winged shape and carrying a palm leaf or a laurel wreath. She presided over athletic competitions and military disputes. A symbol of female talent and a source of inspiration for all women who, with perseverance and effort, become victorious goddesses.

Biografia Episodi 3_EMP Title

The guest

 

Mar Alarcón, an entrepreneur, co-founder and CEO of SocialCar, a company that allows car owners to rent their vehicle while they are not using it. This online platform, sustainable and economical, already has the application available for iOS and Android. A conversation with Oriol Gibert, entrepreneurship technician of the Social and Solidarity Economy at Barcelona Activa, about networking, leadership and women’s empowerment in the entrepreneurial ecosystem.

Cites convidada Mar Alarcón_Contigut web bàsic

‘The entrepreneur is a born leader. Leadership in the future needs empathy’.

‘When you’re alone and you evangelise a new concept, you have to shout very loud’.

‘If you have a clear purpose, this will help you to follow your path’.

‘Entrepreneurship is a path of ups and downs in which you have to stay motivated’.

‘Ten years ago we were very few women leading projects. Now the picture has changed a lot’.

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Leadership in the 21st century

What do you need to take into account for today's leadership?

  • A strong dose of reconciliation
  • Prudence
  • A long-term vision
  • Capacity for adaptation
  • Resilience
  • Capacity for multitasking

Serveis relacionats episodi 3_EMP Title

Services that can help you if you are a woman entrepreneur

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Women Mentoring Programme

The mentoring service that puts at your disposal people with experience and knowledge who will accompany you to consolidate the growth of your company.

Finanwomen

A programme to accompany women entrepreneurs in the process of fundraising, one of the barriers to the growth of women-led projects.

Inicia

A programme aimed at women with business ideas or entrepreneurial projects who need training and advice for starting up.