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Alexander the Great: Untying the Gordian knots of entrepreneurship

How can you untie the Gordian knots of entrepreneurship? With Xavier Verdaguer, the founder of Imagine Creativity Center, we’ll be going over the lessons of Alexander the Great to find out how to turn a business idea into a value proposition.

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The myth

 

We go back to the ancient lands of Phrygia, where King Gordian had tied his oxen to the yoke ropes knotted in such a complicated way that they were impossible to untie. According to the prophecy, whoever managed to untie them was destined to become ruler of all of Asia. Hundreds of warriors, aristocrats, and people of all kinds tried to, but only one person was able to do so, Alexander the Great, applying an ingenious and different solution. In this episode, we will discover how to untie the Gordian knots of entrepreneurship. Because it is as important to have an original idea as it is to carry it out.

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The guest

 

Xavier Verdaguer has been a serial entrepreneur since 1997, an expert in innovation and e-commerce. He has founded several disruptive companies such as the Imagine Creativity Center, a benchmark centre in innovation born in Silicon Valley that promotes an entrepreneurial attitude, creativity and the transformation of companies and people all around the world.

Cites convidat Xavier Verdaguer_Contigut web bàsic

‘An idea is just an idea.  It’s the implementation that counts’.

‘Having a highly diversified team is key. And it works when you have respect, when there are shared values'.

‘When you have an idea, you have to validate 3 aspects: to show that it is feasible, desirable and viable at the business level'.

‘Entrepreneurs should live every day as if it was their first'.

‘Entrepreneurship should not be done alone. It is very important that someone accompanies you along the way’. 

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References of interest

  • The IT and marketing specialist, Guy Kawasaki and his defence of making meaning, highlights the need to promote meaningful projects for the people they are aimed at.

  • The expert in marketing and communication, Seth Godin, highlights the idea of correctly identifying the audience you are aiming at, so that you can do an effective storytelling of your project.

  • The researcher and author and expert in management, Jim Collins, through his simile of the ship he explains the importance of making mistakes and knowing how to identify where our errors are.

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Information session

This session will allow you to learn key concepts when starting up a business and discover the steps to follow to launch your entrepreneurial project.

Agenda of activities

We offer onsite and online training to help you in the design phase of your business. Filter them according to your interests and choose the ones that suit you most.

Tools and resources

We give you access to resources for the design phase of your project, such as thematic reports prepared by our technical staff and interactive digital tools.