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Protecting brands from Barcelona all over the world

From Olympus to the whole world. Or better said, from Barcelona to all over the world. Just as Apollo travelled the globe on a mission, we also discover what companies in the city’s entrepreneurial ecosystem need to do in order to grow globally.

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The myth_EMP Title

The myth

 

Apollo was one of the most revered gods in the classical world. He represented light, sun, truth, poetry, and the arts, but also protection from evil forces. In the 21st century, there are also threats to defend ourselves, such as Internet counterfeiting. We may not have the protection of Apollo, but we do have companies that help us detect them.

 

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The guest

 

Laura Urquizu is one of the 50 most influential entrepreneurs in Europe and CEO of Red Points, a pioneering and benchmark company that protects brands from counterfeiting in the digital environment. She talks with Félix Ortega, managing director of Barcelona Activa, an enthusiast of communication, business management, creative sectors, innovation and start-ups.

Quotes guest Laura Urquizu_Contigut web bàsic

‘Our mission is to make the Internet a safer place’.

‘When there is a global goal and you want to take on the leadership of the market, you need to act quickly and attract talent with experience on an international scale'.

‘There are great businesses, but they are not investable. The market must be very large for a venture capital fund’.

‘In the beginning, effort is fundamental for growing. Then other ingredients come into play, such as organising, planning, and hiring new talent. This is the main change’.

‘An ecosystem makes no sense if we are not able to create dozens of scale-ups’.

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Laura Urquizu

What is the key to business success?

Increasing a company's profits is not easy. Red Points did it in just two years, going from one million to ten million Euros.

The key to an organisation’s success and growth lies in its vision, effort, and attitude. But that's not enough, features like these are also needed:

  • Being an investable company with the possibility of unlimited growth.
  • Organisation for climbing positions.
  • Hiring new talent.
  • A team made up of experts from the sector.

Information and services for growing on an international scale

Information and services for growing on an international scale

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Business Support Service (OAE)

Find out the reasons for doing business in Barcelona, what the International Welcome Desk is and also the main key spaces in the city’s economic engine.

Training and programmes for companies

A benchmark space for companies and SMEs in Barcelona that brings together a portfolio of permanent value-added services for business growth.

Formació i programes per a empreses

A set of activities, training capsules and programmes for companies and self-employed people promoted by Barcelona Activa.