LIDERA - Digital Personal Branding Workshop.
LIDERA - Digital Personal Branding Workshop.
Aimed at women who: - They are looking for a job or want to improve their employability. - They want to increase their visibility and consolidate a positioning consistent with their value, experience and professional goals. - They are available to participate in the workshop sessions.
This activity consists of a selection process that begins with registration for the activity on the website and filling in these form Pre-selection: Workshop - Create and promote your Digital Persona Brand.
!! To register correctly, you must register through this website and fill in the form indicated.
Failure to receive this form implies non-participation in the selection process.
Three working days before the start of the workshop, we will communicate the results of the selection to the correctly registered people.
OBJECTIVES
- Define a clear and differential professional positioning, aligned with the objectives, value and experience of each participant.
- Build and optimize a coherent digital presence, especially on LinkedIn, as a strategic tool for employability and professional projection.
- Improve the ability to communicate one's own value, developing a solid, clear and impact-oriented professional narrative.
- Activate digital visibility with strategy, through content creation, participation and the acquisition of sustainable digital habits.
- Generate professional opportunities through networking and digital tools (including AI), implementing a realistic and applicable short-term action plan.
GROUP TRAINING of 20 hours + 3 hours of INDIVIDUAL TUTORIALS.
CONTENTS
During the program you will work:
- Analysis and definition of the personal brand: diagnosis of the digital presence and construction of a clear, coherent and differential professional positioning.
- Development of the value proposition and professional narrative: identification of strengths and improvement of the communication of one's own value with an impact orientation.
- LinkedIn profile optimization: strategic configuration of the profile as a tool for employability, visibility and professional positioning.
- Visibility and networking strategies: content creation, active participation and development of professional relationships with intention.
- Digital tools and action plan: use of artificial intelligence applied to communication and definition of a sustainable action plan to consolidate professional opportunities.
The program is focused on helping participants to be able to build, enhance and activate their digital personal brand to generate new professional opportunities, increase their visibility and consolidate a positioning consistent with their value, experience and professional goals.
Through individual tutorials, participants will be able to adapt the content worked on in groups to the reality, objectives and starting point of each woman, thus ensuring the implementation of a coherent and sustainable digital personal branding strategy
For more information, you can contact us via lidera@barcelonactiva.cat.
Category: LiderA Digital Workshops
