LIDERA - Audiovisual Content Creation Workshop
LIDERA - Audiovisual Content Creation Workshop
Aimed at women entrepreneurs and businesswomen who: - They want to use audiovisual content to increase their visibility, strengthen their positioning and communicate the value of their project or business more effectively. - They are available to participate in the workshop sessions.
This activity consists of a selection process that begins with registration for the activity on the website and filling in these form Pre-selection: Workshop - Creation of audiovisual content for women entrepreneurs.
!! To register correctly, you must register through this website and at the same time fill in the form indicated.
Failure to receive this form implies non-participation in the selection process.
Three working days before the start of the workshop, we will communicate the results of the selection to the correctly registered people.
OBJECTIVES
- Define an audiovisual content strategy aligned with the objectives, value proposition and target audience of each participant.
- Learn how to transform an idea into attractive, structured audiovisual content aligned with the brand and the business.
- Develop communication skills in front of the camera to convey messages with clarity, authenticity and confidence.
- Acquire practical knowledge of recording, editing and visual identity to create quality videos with accessible resources.
- Learn how to publish, disseminate and reuse audiovisual content to increase visibility and reach new audiences.
- Design an editorial and sustainable continuity plan that allows the maintenance of an audiovisual content strategy aimed at generating business opportunities.
GROUP TRAINING of 20 hours + 3 hours of INDIVIDUAL TUTORIALS.
CONTENTS
During the program you will work:
- The definition of your audiovisual strategy, the objectives of the content and the audience you are targeting.
- The construction of value propositions and messages that connect with your audience and reinforce the positioning of your business.
- The creation of scripts, storyboards and video structures capable of capturing and maintaining attention.
- Communication in front of the camera, working on voice, body language, naturalness and confidence.
- The basic recording, production and editing techniques to create audiovisual content autonomously.
- The definition of a visual identity consistent with your brand and your communication objectives.
- The publication, dissemination and reuse of content to expand its reach and generate new professional and commercial opportunities.
- The planning of a sustainable editorial calendar to maintain a constant audiovisual presence over time.
More info
The program is aimed at helping participants create, produce and launch their own audiovisual content that reinforces their visibility, positions their business or professional activity and allows them to connect effectively with their audience.
Through individual tutorials, participants will be able to adapt the content worked on in groups to the reality, objectives and starting point of each participant, thus ensuring the development of a coherent and sustainable audiovisual strategy. This support will allow us to validate ideas, improve the content created and define a continuity plan adapted to each project.
For more information, you can contact us through lidera@barcelonactiva.cat.
Category: LiderA Digital Workshops
