ActivityDetail

Sales Funnel: Let's develop your sales process together, step by step.

The participating entrepreneurs will understand the customer's decision-making process, known as the sales funnel. They will identify the actions they need to take to lead the customer to make a purchase decision, applying it to their own products and services. Throughout the three sessions, we will develop a specific strategy to attract clients and users, and work on content (messages, images) and the offer, in order to achieve their sales and customer loyalty goals.


Specific goals | Temary

The participating entrepreneurs will understand the customer decision-making process, known as the sales funnel.
They will identify the actions they need to take to guide the customer toward making a purchase decision, applying it to their own products and services.
Over the course of the three sessions, we will develop a specific strategy to attract clients and users, and work on the content (messages, images) and the offer in order to achieve their sales and customer loyalty goals.


Workshop Content


What the sales funnel or customer decision-making process is.
What the phases of the sales funnel are.
What specific challenges each phase of the funnel presents for the seller.
What entrepreneurs can do to help customers advance through each phase of the purchase decision.
What customer acquisition strategies are possible.
Practical work on each participant's case: identifying problems, proposing solutions, executing, and improving.

Available dates for the activity
Edition 1
Modality: Onsite
Language: Catalan
Dates: From 16/11/2026 to 17/11/2026
2 onsite sessions at:
Centre d'Emprenedoria de Barcelona Activa - Carrer Llacuna, 156 - 162, BARCELONA
  • Monday 16 November 16:00h - 20:00h
  • Tuesday 17 November 16:00h - 20:00h
  • Edition 2
    Modality: Onsite
    Language: Spanish
    Dates: From 16/12/2026 to 17/12/2026
    2 onsite sessions at:
    Centre d'Emprenedoria de Barcelona Activa - Carrer Llacuna, 156 - 162, BARCELONA
  • Wednesday 16 December 16:00h - 20:00h
  • Thursday 17 December 16:00h - 20:00h
  • General information

    If you are not part of the Barcelona Activa entrepreneurship community, you will not be able to take this session. To be part of it, you need to register for an information session, you can do so by clicking here.
    To access the face-to-face sessions, you will need to bring your DNI or NIE.

    The activity will be carried out in the language indicated for each session and will not be changed.
    Those
    who arrive more than 15 minutes late will not be allowed access to the classroom.

    If you have any ancillary needs to follow the activity (sign interpreter,...) notify us at least 72 hours before the start of the activity in the mailbox emprenedoria@barcelonactiva.cat so that we can take the necessary steps to offer a solution. Remember that you can manage your registration (unsubscribe, obtain a certificate of participation,....) from the Activities section of the Personal Space.

    In the activities of the Virtual Classroom, all those people who have accessed the space in the first 30 minutes of the training will be considered as assisted. People who join later will be counted as unassisted and the corresponding certificate will not be generated.

    IT IS MANDATORY TO BRING A LAPTOP

    AI USE WARNING CLAUSE
    During the development of this activity, tools and systems based on artificial intelligence (AI) will be used.
    We advise you not to enter personal data or confidential information. The content used or generated through these tools may be stored and processed by third parties, outside the supervision of BARCELONA ACTIVA and the user.
    You may consult in advance the privacy policy of the AI system that will be used in this activity.
    BARCELONA ACTIVA assumes no responsibility for the processing, use, storage or exploitation that AI systems may carry out on the data or information entered by participants.

    Use of results.
    BARCELONA ACTIVA is not responsible for the accuracy, correctness, truthfulness or reliability of the results generated by the artificial intelligence systems used during the training, as these are automated tools managed by third parties and it cannot be guaranteed that they do not contain inaccuracies, biases or incomplete information.
    Likewise, BARCELONA ACTIVA assumes no responsibility for how participants or third parties use the results generated by these AI systems, including their application, dissemination, reuse or interpretation in any context.
    Participation in the activity implies explicit acceptance of these conditions.

    Modality: Onsite
    Duration: 2 sessions (8h)
    Language: Catalan
    Dates: From 16/11/2026 to 17/11/2026
    Location: Centre d'Emprenedoria de Barcelona Activa - Carrer Llacuna, 156 - 162, BARCELONA
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