Pricing: de la demanda a la psicologia de l'estratègia de preus
Pricing: de la demanda a la psicologia de l'estratègia de preus
- Know the usefulness of adopting a pricing policy that takes into account both the structure of costs such as competition, the perception of potential customers and other interest groups. - Provide basic notions regarding quality perception and demand expectations. - Help entrepreneurs and companies to introduce pricing as part of their strategy marketing - Evolution of pricing and the current context. How to adopt flexible pricing policies. - Improve the management capacity of entrepreneurs
The workshop is aimed at entrepreneurs that are in charge of marketing within any legal format in the process of ideation, constitution, recently created or without in-depth knowledge of business planning and strategy.
In this workshop, based on the workshop methodology, we will learn what pricing is and how we can set the price of our product/service in order to optimize the margin and the perceived price-quality ratio. The participants will get to know the different pricing policies that can be adopted according to the marketing strategy of their projects.
What we will do?
1- Presentation of the initiatives and identification of the expectations of the workshop.
2- The price and setting policies.
3- Cost structure and margin.
4- The price speaks about us and strengthens or damages the brand image. Subjective dimensions of price.
5- Self-diagnosis activity for each initiative and project.
6- Case analysis.
7- Sharing and conclusions.
If you are not part of the Netactiva community, you need to register for an information session by clicking here.
In the activities of the Virtual Classroom, all those people who have accessed the space in the first 30 minutes of the training will be considered as "attended". People who join later will be counted as "not attended" and the corresponding certificate will not be generated.
Category: Marketing & sales (NW)
