Understand the fundamentals of SEM and its importance in digital marketing.
Learn how to configure and manage campaigns in Google Ads.
Develop skills in keyword selection, segmentation
audiences and creating effective ads.
Acquire practical knowledge in the measurement, analysis and optimization of
campaign performance.
Create a functional SEM campaign ready to launch at the end of the workshop.
Learn to use Google Ads

What can I expect from this workshop?

1st Session: Google Ads Fundamentals and Configuration (4 Hours)
¿ Introduction to SEM and Google Ads (30 minutes)
¿ Importance of SEM in digital marketing.
¿ Google Ads overview.
¿ Setting up a Google Ads account (30 minutes)
¿ Account creation and configuration.
¿ Navigation through the Google Ads interface.
¿ Principles of SEM campaigns (1 hour)
¿ Understanding of campaign types (Search Network, Display, etc.).
¿ Basic structure of a campaign (ad groups, ads, words
clue).
¿ Keyword selection and audience segmentation (1 hour)
¿ Tools for keyword research.
¿ Audience segmentation techniques.
¿ Creation of effective ads (1 hour)
¿ Elements of a successful advertisement.
¿ Tips for writing attractive copy and CTAs.


2nd session: Measurement, Analysis and Optimization (4 Hours)
¿ Goal setup and conversion tracking (1 hour)
¿ Establishment of SMART objectives for SEM campaigns.
¿ Conversion tracking settings.
¿ Data analysis and measurement tools (1 hour)
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¿ Introduction to Google Analytics and its integration with Google Ads.
¿ Interpretation of key metrics and reports.
¿ Campaign optimization (1 hour)
¿ Strategies to improve campaign performance.
¿ Real-time adjustments based on data analysis.
¿ Creation and launch of your own campaign (1 hour)
¿ Practical application: each participant creates their campaign.
¿ Group review and feedback session.
¿ Conclusion and space for questions and answers (30 minutes in each capsule)

This syllabus is designed to provide participants with theoretical and practical knowledge, ensuring that at the end of the workshop they are able to create, launch and optimize their own SEM campaign in Google Ads.

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