Com fer una campanya de crowdfunding

Microfunding allows entrepreneurs and companies to launch and validate projects. Thousands of projects are launched in the world every month and millions of euros are collected from this type of project funding and validation. In this session we will explain how to work with micro-funding from a marketing perspective and not just as an alternative formula for financing a project. We will see examples and the methodology of the 20 gold rules of micro-mining. But first we'll start with basic notions, learning what a crowdfunding campaign is like, how the crowdfunding platforms work, and what paradigm shift microfunding represents in the global economy.