We will know the aspects that make up online marketing in a basic way and we will guide them, so that they can understand which branches of digital marketing they are interested in developing.
We will introduce concepts such as ROI (return on campaign investment), or concepts such as value of the expected life of the customer going into detail of the strategies and marketing platforms and learn the basics.

Complete syllabus:

- Presentation of the projects and identification of workshop expectations.
- Identification of the main digital marketing trends applicable to small businesses.
- Review of basic digital marketing strategies and platforms
- Evaluation of the Return on Investment of the campaigns (ROI) and expected life of the customer com
key elements to decide which digital marketing strategy is most suitable for the project.
- Self-diagnosis activity for each initiative and project
- Identification of improvement measures for the strategic marketing of the present initiatives

Information not available

To access te sessions in our facilities will be necessary to bring the DNI or NIE.

The activity will be carried out in the language indicated for each session and will not be changed.Those who arrive more than 15 minutes late will not be allowed access to the classroom.

If you have any additional need to follow the activity (sign interpreter,...) let us know at least 72 hours after the start of the activity in the mailbox emprenedoria@barcelonactiva.cat so that we can take the necessary steps to offer a solution.
Remember that you can manage your registration (unsubscribe, obtain a certificate of participation,...) from the Activities section of the Personal Space.

In the activities of the Virtual Classroom, all those people who have accessed the space in the first 30 minutes of the training will be considered assisted. People who join later will be counted as not assisted and the corresponding certificate will not be generated.