GENERAL OBJECTIVE
Discover how to get the most out of social networks for your business.

SPECIFIC OBJECTIVES
¿ Be clear why you need to be present on social networks
¿ Understand the importance of analyzing your business, sector and target audience
¿ Define what you want to achieve in social networks
¿ Know the best practices of the main platforms
¿ Learn to plan your activity
¿ Know how to establish a measurement system

SCHEDULE
1. Introduction
2. Internal - external analysis
3. Cards
4. Objectives
5. Channels: Instagram, Facebook, LinkedIn, TikTok and Twitter
6. Contents: formats, advertising and planning
7. Activity measurement
8. Conclusions

Activity taught by Alberto Garcia, LinkedIn and Social Selling consultant and trainer and Social Media Marketing trainer

To access te sessions in our facilities will be necessary to bring the DNI or NIE.

The activity will be carried out in the language indicated for each session and will not be changed.Those who arrive more than 15 minutes late will not be allowed access to the classroom.
If you have any additional need to follow the activity (sign interpreter,...) let us know at least 72 hours after the start of the activity in the mailbox emprenedoria@barcelonactiva.cat so that we can take the necessary steps to offer a solution.
Remember that you can manage your registration (unsubscribe, obtain a certificate of participation,...) from the Activities section of the Personal Space.

In the activities of the Virtual Classroom, all those people who have accessed the space in the first 30 minutes of the training will be considered assisted. People who join later will be counted as not assisted and the corresponding certificate will not be generated.