General objectives of the activity:
· Know the marketing plan, its usefulness and how to do it.
· Provide tools to entrepreneurs and companies to transfer the strategic objectives of the
marketing to specific actions for your projects.
· Contribute to the management and strengthening of companies to guarantee their viability and resilience
in a constantly changing market.
· Improve the analytical capacity and planning and execution of marketing plans of entrepreneurial people, companies and entities.

Specific objectives of the activity:
3 Know the usefulness of devoting time to planning the marketing of the assistants' projects.
· Know the steps for creating a marketing plan.
· Identify the tools to make a sales forecast and a marketing budget.
· Acquire knowledge to be able to set SMART objectives and break down the marketing plan into concrete actions.
· Determine which specific actions or tactics we should prioritize.
· Learn the basic concepts to plan communication actions in accordance with the plan
established



Workshop agenda (to be carried out over the 3 days):
1- Presentation of the initiatives and identification of the expectations of the workshop.
2- The marketing plan.
3- Elaboration of a marketing plan. The phases
4- Sales forecast
5- Budget
6- Learn what the marketing mix variables are and how they are reflected in the plan.
7- Transfer the general objectives of the plan to specific actions..
8- We draw up the communication plan for the initiatives of the attendees.
9- Presentation and sharing of the plans and actions of the present initiatives.
10-Conclusions and closure.

Information not available

Information not available