General objectives of the activity:
- Know how to improve the marketing strategies of the company or project
- Provide tools to entrepreneurs and companies to evaluate strategic marketing actions in their projects.
- Contribute to the management and strengthening of companies to guarantee their viability and resilience in the face of a constantly changing market.
- Consolidate the analytical capacity of entrepreneurial people, companies and entities.

Specific objectives of the activity:
- Know the usefulness of tools to monitor and measure commercial and marketing actions
- Learn the concept behind each performance indicator and be able to choose the most suitable ones in each case according to relevant criteria for the project or company.
- Train in the use of CRM as a tool to record, evaluate and improve commercial and product/service promotion campaigns.
- Know the analyzes that can be done with existing applications through the generation of customized reports.

COMPLETE SYLLABUS

1- Definition of CRM. What are they and what are their uses for the company, project.
2- Presentation of different CRM platforms and applications integrated in e.commerce..
3- Identification of the main measurement and control criteria, description of the KPIs for digital and physical marketing.
4- Practical exercise to determine understanding of the different metrics and indicators and their practical application.

Information not available

To access te sessions in our facilities will be necessary to bring the DNI or NIE.

The activity will be carried out in the language indicated for each session and will not be changed.

Those who arrive more than 15 minutes late will not be allowed access to the classroom.

If you have any additional need to follow the activity (sign interpreter,...) let us know at least 72 hours after the start of the activity in the mailbox emprenedoria@barcelonactiva.cat so that we can take the necessary steps to offer a solution.

Remember that you can manage your registration (unsubscribe, obtain a certificate of participation,...) from the Activities section of the Personal Space.

In the activities of the Virtual Classroom, all those people who have accessed the space in the first 30 minutes of the training will be considered assisted. People who join later will be counted as not assisted and the corresponding certificate will not be generated.