In this workshop, based on the classroom workshop methodology, we will learn what SEO is and how we can start working in a basic way to improve the organic positioning of our website.
Participants will get a guide to start using self-diagnosis tools for SEO, Google Analytics and others.

Syllabus

1. Presentation of the initiatives and identification of the expectations of the workshop.
2. What is SEO and how does it work.
3. Identification of the main trends in keywords. Tools to work on these keywords and to insert them into the messages.
4. Factors of organic positioning in Google and strategies to achieve a good result.
5. SEO ON PAGE and SEO OFF PAGE or the application of web positioning strategies in various areas.
6. Search engine algorithm and related performance indicators.
7. Self-diagnosis activity for each initiative and project.
8. Identification of improvement measures for the organic positioning of the web pages of the present initiatives. Tools and applications to measure EEAT.
9. Sharing and conclusions.

Information not available

To be able to carry out this activity previously, you must have carried out the informative session, if you have not carried it out yet you can register at this link.

To access the face-to-face sessions it will be necessary to bring the DNI or NIE.

The activity will be carried out in the language indicated for each session and will not be changed.

Those who arrive more than 15 minutes late will not be allowed access to the classroom.

If you have any additional need to follow the activity (sign interpreter,...) let us know at least 72 hours after the start of the activity in the mailbox emprenedoria@barcelonactiva.cat so that we can take the necessary steps to offer a solution.

Remember that you can manage your registration (unsubscribe, obtain a participation certificate,...) from the Activities section of the Personal Space.

In the Virtual Classroom activities, all those people who have accessed the space in the first 30 minutes of the training will be considered assisted. People who join later will be counted as not assisted and the corresponding certificate will not be generated.