Identify is a mobile travel app that allows users to discover more than 300,000 cultural hotspots around the world. It is a digital guide that provides multilingual information, audio, images, activities and rewards, all designed to enjoy and explore cultural elements of every place. On the other hand, Identify DTX (Destination Traveller Experiences) is a digital platform created for tourist accommodations to offer their guests the opportunity to get to know the destination in a personalised way. Guests can access content recommended by the accommodation, including the best cultural tours, activities and restaurants in each territory. This not only saves time for reception staff, but is also a more sustainable tool because it avoids the use of paper maps and, in addition, offers customers a personalised travel experience, increasing their loyalty.