Coming up with a business idea is the first step in the process of creating a business and, while no doubt essential, it’s just one of the many that give coherence to a business project. 

Generating an entrepreneurial idea is a living process of development and maturation; it can be subject to modifications at any moment, above all due to the viability and competitiveness of the project. 

This report considers the balance between the business idea, the entrepreneur and the market and looks at which factors can add value to an idea. It also contains useful resources to help you develop your entrepreneurial ideas. 

Summary: 

1. How are business ideas generated? 
2. The importance of developing ideas  
3. The project depends on the idea, the entrepreneur and the market 
4. The idea’s sources of value 
5. Anyone can have an idea! 
6. Useful resources