In this workshop, based on the  workshop methodology, we will learn what pricing is and how we can set the price of our product/service in order to optimize the margin and the perceived price-quality ratio. The participants will get to know the different pricing policies that can be adopted according to the marketing strategy of their projects.

What we will do? 

1- Presentation of the initiatives and identification of the expectations of the workshop.
2- The price and setting policies.
3- Cost structure and margin.
4- The price speaks about us and strengthens or damages the brand image. Subjective dimensions of price.
5- Self-diagnosis activity for each initiative and project.
6- Case analysis.
7- Sharing and conclusions.

Information not available

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In the activities of the Virtual Classroom, all those people who have accessed the space in the first 30 minutes of the training will be considered as "attended". People who join later will be counted as "not attended" and the corresponding certificate will not be generated.