CREATIVE SOLUTIONS FOR ENTREPRENEURS: A JOURNEY THROUGH DESIGN THINKING
CREATIVE SOLUTIONS FOR ENTREPRENEURS: A JOURNEY THROUGH DESIGN THINKING
This practical workshop will introduce the importance of innovation in the business process and present Design Thinking as a methodology to foster creativity and the development of user-centered ideas. Participants will learn about the five phases of the process and how to apply them to problem-solving and the creation of new products or services.
General Objectives
- Understand the importance of innovation in the business sector and how it can impact the sustainability of a project.
- Gain in-depth knowledge of the Design Thinking process and its practical applications.
- Develop a creative mindset and learn ideation techniques to generate innovative solutions.
- Experience the Design Thinking process through a practical activity based on a real challenge.
Specific Objectives
- Discover how Design Thinking can help create innovative solutions applicable to different business sectors.
- Learn how to empathize with users and understand their real needs to develop high-impact products and services.
- Apply practical techniques to foster creativity in entrepreneurship, such as brainstorming, mind mapping, and storytelling.
- Develop a user-centered approach to create products and services that truly address market needs.
Category: Business creation activities