General goals of the activity:

• Learn how to improve the marketing strategies of the company or project.
• Provide entrepreneurs and companies with tools to plan the communication campaigns for their projects.
• Contribute to the management and strengthening of companies in order to guarantee their viability and resilience in the face of a constantly changing market.
• Consolidate the creative capacity of entrepreneurs, companies and organisations.

Specific goals of the activity:

1. Understand the characteristics of storytelling. Oral stories in the present day.
2. Learn the principles of storytelling and the tools to create memorable stories.
3. Understand the human connection: evoke feelings, emotions and brand personality.
4. Practice storytelling with the same story.

Complete list of topics:

1. What is storytelling? Oral stories in the present day.
2. Explanation of the principles of storytelling.
3. Presentation of the tools for creating a story that is shared and remembered by the audience.
4. Identifying the story behind the story.
5. Practical storytelling exercise applied to participants' own story.

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IMPORTANT: This activity is carried out in two different formats: an in-person session or a virtual session. Go to the calendar on the website to check the format of each session.

Virtual session: the virtual sessions of this activity are offered via streaming using the free Microsoft Teams platform. Registered participants will receive the link by e-mail with the invitation and login instructions before the start of the session.

For Virtual Classroom activities, anyone who has logged into the space within the first 30 minutes of the training will be considered to have "attended". Those joining later will be considered to have "not attended" the training, and the corresponding certificate will not be issued.

In-person session: information about the place where the in-person session will take place, i.e., the address and the classroom, can be found on the website.

With in-person activities, registered participants must sign the attendance form at the reception desk of the corresponding facility in order to demonstrate their attendance.