Can we learn from the mistakes made by other entrepreneurs? Analysing success stories can be inspiring, but it’s equally important to study and understand mistakes. Being aware of the most common pitfalls is one of the best ways to prevent mistakes and correct them in time.  

As part of our efforts to promote and support entrepreneurial initiative, Barcelona Activa has used its business creation and development experience to compile some of the most common and damaging mistakes made by entrepreneurs. The report describes twelve common mistakes often made, particularly in the early stages of starting a business. It also contains tips and resources to help you avoid them. 

Summary: 

1. Introduction 
2. Starting with optimism: assuming your business is viable 
3. Not being clear about what your product is 
4. Basing your business on a product that already sells, without considering whether people will buy it from you as well 
5. Not having a clear idea of your customer profile 
6. Trusting that customers will come to you 
7. Ignore the need for differentiation 
8. Not understanding that customers don't trust "beginners” 
9. Only considering financial investment needs 
10. Assuming you’ll find external funding 
11. Not being prepared for success 
12. Underestimating the cost of publicity 
13. Ignoring functional aspects