The market study. How to ask the right questions to get useful answers
The market study. How to ask the right questions to get useful answers
- To Know the usefulness of strategic marketing and the need to know the market deeply. - Provide tools to entrepreneurs and companies to introduce strategic marketing to their projects. - Contribute to the management and strengthening of companies to guarantee their viability and resilience in the face of a constantly changing market. - Improve the commercial capacity of entrepreneurial people, companies and entities.
The workshop is aimed at entrepreneurs and small businesses that are in charge of marketing within any legal format in the process of ideation, incorporation, recently created or without deep knowledge of planning and commercial strategy.
In this workshop, based on the pedagogical methodology of problem solving, we will learn to identify the most useful tools to do our own market study: observational and ethnographic techniques, market research techniques, demographic tools, by sector , of purchasing habits, area studies. We will learn where to find them and how to apply them in order to do our own market study without the need for third parties.
Specific objectives of the activity:
-Learn to find sources of information that help us carry out a relevant market study.
-Identify the most useful and applicable marketing tools for the project or company.
-Training to carry out a market study adapted to the company's project or reality.
-Know the usefulness of market research applied to own projects or initiatives.
To be able to carry out this activity previously, you must have carried out the informative session, if you have not carried it out yet you can register at this link.
To access the face-to-face sessions it will be necessary to bring the DNI or NIE.
The activity will be carried out in the language indicated for each session and will not be changed.
Those who arrive more than 15 minutes late will not be allowed access to the classroom.
If you have any additional need to follow the activity (sign interpreter,...) let us know at least 72 hours after the start of the activity in the mailbox emprenedoria@barcelonactiva.cat so that we can take the necessary steps to offer a solution.
Remember that you can manage your registration (unsubscribe, obtain a participation certificate,...) from the Activities section of the Personal Space.
In the Virtual Classroom activities, all those people who have accessed the space in the first 30 minutes of the training will be considered assisted. People who join later will be counted as not assisted and the corresponding certificate will not be generated.
Category: Marketing & sales (NW)
